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Misia fabrics was born out of a desire - to unleash, to take a stand, approach the world of decorating in a more personal, intimate way. And above all, the desire to create a fabric brand world, a seductive brand. Uncompromising and boldly modern. A brand... that emulates the daring and glamour of the twenties. During an interview, Florence Vermelle, the artistic director of Misia, looks back at the very beginnings of this adventure and reveals the keys to this exploration of design and emancipation from the usual conventions.” Misia is a glittering brand, a brand of charm. Intent on rediscovering the freedom, audacity and glamour of the Roaring Twenties, it taps into and captures the spirit of this crazy decade, then gives it a thoroughly-modern makeover. In doing so, Misia plays with codes of luxury. At once iconoclastic and classic in its approach, it gleans and revamps the glamour of yesterday, today and tomorrow. Innovative and daring. misia-paris.com

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